Since when is a size 12 fat? As pointed out in the article's comments, the average woman in the US is a size 14. And I think it's wonderful that Dove is showing more realistically proportioned women in these ads, though I gues sit's true that the camera adds x pounds. I would have thought that the range of these women goes to a size 16 or so; I guess I'm a little less thrilled.
Mr. Stevenson has loved the spongmonkeys in the past, so I can't dismiss him completely. But this time he and I are having a bit of a disagreement.